Unknown Facts About Rethink Marketing: Using Podcast Interviews As a Lead Gen

Proper audio Go on and get yourself a USB microphone. You can get the Audio Technica ATR 2100 relatively cheap, which is what I use. A good connection You do not desire the call to leave or be crackly if you can assist it, so make sure you have a great internet connection.

Your own recording software application The only thing even worse than bad audio is when you lose the episode since it didn't conserve correctly on the host's device. To make certain this does not happen to you I highly recommend that you tape-record your own backup copy of the episode. This will help you stand apart in front of the host and it likewise implies that you will not jeopardize the opportunity to be a guestsome shows are so greatly reserved ahead of time, it may be another 3 months before they can re-record the episode, and that's if they even want to.

How To Get Your Podcast Guest To Promote Your Podcast

Leadership and Social Media Marketing Podcasts – Consulting - Coaching -  Communicating

So now you have whatever in location, lets walk through the pre-show preparation. 24 to 48 hours prior to the program Preparation is the essential to success. The more you prepare, the smoother the show will go and the more effective your episode will be. Know the audience The better you comprehend the program's audience, the easier it will be for your message to resonate with them.

Forget Guest PostingHere's Why Guest Podcasting is King.

All About Guest Getter - The art and science of restaurant marketing

You want to comprehend the program's listeners. What level are they at (are they just starting in their careers? Are they advanced executives? What are they considering? Just how much do they understand your topic? You don't need to listen to all of them, simply episodes that you believe may have an overlap with your upcoming episode.

It's a deep dive into how to promote content to cold audiences, utilizing facebook ads and it was the subject of most of the podcasts that I went on. Before  Related Source Here , I went through the program's back catalog and made certain to listen to each episode that covered any overlapping topics.

Even much better, it meant I could reference those previous episodes and help the host incorporate our brand-new episode with their previous programs. Map out your content 'course' and call to action The simplest way to get rid of any nerves, is to understand your topic inside and out. This is why I like to draw up ideas on paper before my appearance.